Being A Digital Meatball

Thanks to Mike at Techcrunch for the ticket for this Mashup Conference. We declined the optional upgrade to demo Qajack for one of two reasons:

a. It’s not ready to demo
b. There is no demo
c. This is a third reason

Highlights were meeting Kosso from Phreadz, Mark at Netbenefit and the guys at Ugame and failing to locate Kate Burns from Daily Motion or Ben Mason from Cake who looked sharp and disappeared.

The wonders of being able to text questions to the panel on stage so that they appeared on the screen behind them led to some classics, which went somthing like this:

Content is King
The king is dead
Long live the king

and following Adri Kraa from Ikea’s talk about retail and Brent Hobermann’s brief presentation of the virtual room rendering in MyDeco:

Hotdogs 50p
I like the meatballs
Can I see a virtual meatball before I buy
Give me a meatcall

Really you had to be there.

In no particular order and sans credits as I didn’t note them down, here were the take home bon mots, with my totally arbitrary rating next to it:

‘brands need to facilitate slick production of authentic content’ (10/10, yup)

‘recommendation engine for TV’ (9/10, last.tv may get there first, but I have other plans)

‘locomatrix’ (3/10 for daft name and great perm and moustache)

‘death of centralized web’ (5/10, I’ll hedge my bets, but hey we all love a widget)

‘hive mind’ (2/10, freaky analogy about tribes of people feeding sugary ads to others sugary adders, or something like that)

‘on the internet nobody knows your a dog’ (6/10, they know you like long walks and bones though)

‘if a message is relevant and targeted, is it an ad?’ (4/10, duh!)

‘engagement, creativity, return on investment’ (10/10, yes please)

‘get the experience as human as possible, video brings gestures, feelings… and it’s difficult to cheat.’ (8/10, thanks Loic, please stop wearing the Seesmic t-shirts, they are awful)

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