Client Only Toilet

I’ve been a little quiet this past week as we prepare for the launch of our new ‘rad’ site on Friday and the beta launch of Qajack in approximately 2 weeks and to top it all, it’s August and I should be on a Greek beach eating prawns, deep fried stuff and passing on the feta.

It has also dawned on me that Child Number Two is due in 2 weeks, which is why we’re not on a Greek beach.

Despite the rest of London having decamped and the sun not showing up, we’ve been busy talking branded applications, iPhone apps and very flash flash sites with clients, all of which has prompted me to ponder what exactly Fat Man is?

For the new site, we’ve settled on Thinkers, Designers, Developers. I figure ‘thinking’ covers most things.

It says we’re this on the blog:

‘Fat Man is an interactive design and development collective with a reputation for creating beautiful & innovative projects. We believe that big ideas are worth pursuing.’

I like it, it sounds nice and it’s true.

Our client base has shifted this year, from start-ups to ad agencies and PR companies. People with signs that read client only toilet. Whatever Fat Man is, it aspires to having a client only toilet and I’m confident we have the skills and creative thinking to get us one, or even two, with a Japanese flushing mechanism, just like the fabled Googleplex latrine.

Increasingly clients are coming to us to support their own work, to provide expertise and creative input for digital marketing campaigns. So does that make us a digital ad agency? Fond as I am of words, I have toyed with declaring ourselves the ‘first appvertising agency’ and branded application specialist. Fat men and women who know about social media and know how to build for it and shape it.

Qajack will be an example of that expertise, but it’s only one part of what we do. Whilst Applistas clamour for mostly cr’apps in the App Store we are focusing a great deal of our energies on creating exemplary game changing apps both as internal projects and as client projects.

To summarise the year so far, we’ve developed a revolutionary new dating site concept, a site for football fans (both of which nearly found brand friendly homes), an incredible interactive cartoon concept, are working on new branded entertainment concepts for a Hollywood comedian, re-invented the video player for Nokia, built Qajack and hurt our brains in the process and became obsessed with the Crazy Lighter application on the iPhone. A virtual zippo! Why didn’t I think of that?!

We think, we build. We build, we think. We’re a digithinkvertising agency with a very high calorie count and we like to think aloud.

Posted in 2 Minute Critique | No Comments »