TV in 2015

Liz Gannes at newteevee, uses a recent Lehman Brother’s report to take a closer look at what we can expect from the displacement of analog with digital.

The take home:

‘So if that all works out, studios would be making $5.8 billion from sales of movies and TV shows in 2015, down from $17.7 billion today.

* It could be that the audience comes away from the studios into more niche, focused content creators. That might be nice.
* It’s hard to make creativity more efficient, so it could lead to dumber, more sure-bet movies and TV shows. That would not be nice.
* But at the same time, ridiculously inflated budgets would be evolved out of the system. That seems like the natural order of things.
* As people find it easier to not pay for content, monetization methods could get more personal. But while personal sometimes means helpful and relevant, much of the time it means invasive and insidious.’

Creativity can be more efficient if it’s branded entertainment as evinced by Eurostar’s funding of Shane Meadows’ Somers Town.

I’m with her on the ‘invasive and insidious’ and would add to it ‘immune to and bored by’, but by employing the creativity she fears may be lost, we’re looking at better brand spend on a higher quality product and goodbye $6m car commercials, hello twisted psycho flick in which our busty heroine drives the latest automobilitron.

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