Innovative Entertainment Partnership

Below is a press release outlining a new venture for FMC and a synergy with my role as Head of Interactive at United Agents.

As how we are entertained and what formats entertain us, be they games, social gaming, websiodes or ripped movies, so we must engage the digital native audience and that ain’t slapping a banner ad on the side of a page and hoping they’ll click-thru. New monetisation models need to be defined and advertisers/brands are key to that development. We want our content for free.

Naked and FMC are working on some highly innovative ideas, working together with the brands to develop new entertainment platforms, talking with them at the inception of the idea and helping them understand how the digital audience can be reached.

Appvertising is coming to a pixel near you very soon…

Press Release

In an exciting and innovative new initiative, Naked Ventures, United Agents and Fat Man Collective are pleased to announce a first for the entertainment and branding industries - a dynamic partnership linking talent with brands and creating new interactive entertainment formats online.

Naked Ventures is the branded content and entertainment division of leading global
communications agency Naked Communications and has joined up with United Agents, the UK’s leading talent agency representing amongst others; Ricky Gervais, Stephen Merchant, recent BAFTA winners James Corden and Ruth Jones (Gavin & Stacey) Keira Knightley, James McAvoy, Ewan McGregor and Sienna Miller. Together with Fat Man Collective, an award winning interactive agency that specializes in devising new entertainment formats for the web and mobile, they have discovered a niche in the market and are now offering brands a one-stop shop for high profile, innovative and cutting edge entertainment partnerships

Matt Jagger, Managing Director of Naked Ventures said:

“At Naked Ventures we create entertainment properties for brands in order for them to best communicate their message. At the heart of all great entertainment is the talent and by linking up with United Agents we really feel that we can offer brands the opportunity to get involved with the platinum talent that drives compelling entertainment.”

Adam Martin, Head of Interactive at United Agents said:

“Branded entertainment is a huge growth area and there has been so much talk about it for so many years, but now with the convergence of internet and mobile - as demonstrated by the iPhone and competing handsets -, there is a huge opportunity to create compelling original branded content that can work over multi platforms extending and deepening the consumer/ brand relationship.

Matt and I clicked and we both recognised that innovative brands are constantly seeking to create new audiences and pull consumers in rather than push messages on them. We understand that it is vital to talk to the brands from the outset, to get them involved in the creative process and to look to create new entertainment formats online. United Agents has key name talent, Fat Man Collective has the creative resources and Naked Ventures has the brand relationships and therefore, it is a great fit all round.”

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