Punk widget promotional tool

‘Daft Punk, the French electronic duo known for making music that scares your cat and using robots for live shows, are being hip again. This time, they’ve decided to promote their new live album, Alive, with an embeddable widget, which allows visitors to listen to previews of new tracks, buy the single, read Daft Punk’s biography, read the newsletter, and see a photo gallery of the band.

The widget below is yet another proof that “standard” promotional tools are giving way to web based promotion and social networking. And, since the creation of such a widget costs next to nothing, we expect to see more and more bands take this route and move much of their marketing activities online.’ (via Mashable)

It’s Friday and normally Friday posts are lite hearted web porn lite, but I uncovered this story from the 2500 posts I’ve yet to read through in my RSS reader. At Fat Man Towers we’ve been binge eating and developing widget concepts as promotional tools so this is sweet electro funk to our ears. The widget sphere is open for innovation and savvy content creators and brands should be looking to provide ‘value’ widgets, micro applications that people can share, or to return to a familiar theme, appvertising made portable.

Posted in Appvertising, Music, Viral Marketing, Widget Marketing | No Comments »