Superviral Lovers

8 months ago Cynthia Holmes uploaded a lo-fi video to You Tube. The video featured two otters holding hands (it’s paws I think Cynthia unless Otters have developed opposable thumbs).

In that time it’s racked up a staggering 8.5 million views. It’s 1 minute 40 seconds long and the second most recent comment is ‘just imagine what they do when the kids leave the zoo?’. Wonder at their opposable thumbs one supposes.

Other comments include the informative but grammatically butchered:

‘i think theyre both dead floating about and got tangled up together! is pretty cool tho.lol’

‘I nearly died at minute 1:20–magnetic hands!’

‘There both Male. hmmmmm gay otters?’

‘In korea, guys hold hands all the time. In america, so do girls. Do you seriously think that all of them are gay because they hold hands?’

I talked a while back about the concept of Superviral, the science of attaching brand sponsorship to a video before it’s published on You Tube, the greater the views the more the prospective sponsor pays.

What if at the end of the video a graphic and hypervideo link appears? ‘Brought to you by…’ … ok, I’m stumped, which brand would benefit from an association with maybe gay otters? Answers on a postcard please.

Posted in Appvertising, New Business Model, Viral Marketing | No Comments »