The empty row on the iPhone screen…

Like the ability to make the Queen’s face on a £10 note look like John McEnroe, rumours abound as to why there is an empty row on the iPhone screen.

Well come January 15th 2008 El Job’s ‘Big Mac’ World announcement may be the opening of the iPhone software development package to third party developers. Seems they’ve been monitoring all the hacks and learning from them. Given Apple estimate they will have sold 8 million handsets by the end of next year, this presents a great opportunity for developers. Whilst the talk is of games, voip apps and services I hope to see savvy brands looking at developing branded applications and using the iPhone as an appvertising platform.

What if British Airways or Virgin created city guides for the iPhone? using Adobe’s Integrated Runtime so that the guide was cached on the phone enabling users to browse it when not hooked up to the net? Make it a free application available to all BA/Virgin customers, win a little love from the digerati, aspirational and affluent(ish).

Airborne Insanity or Developmental iPorn? Leave your thoughts below.

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