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Author Archives: Adam Martin

Adam Martin // Managing Director, Strategy

Adam joined Fat-Man to make us fitter, fatter and talk about superfoods. He comes from 10 years as Agent and Creative Manager of PFD, Europe’s leading talent agency, where he was responsible for developing ground breaking digital content and business models.

When not stealing sellotape from his daughter Chloë he manages the collective and clients. He thinks Tron is a prophesy and dreams about killer applications, writes about street art, web2.0 and hates pigeons.

iPhone Apps - Freemium?

Time has an article entitled iPhone Apps: To Pay or Not to Pay, part obligatory iPhone App article to appear to be down with the tehcno hipsters and part questionning of the consumer’s willingness to pay for an application when all around us is free, free, free…
‘So why can’t all iPhone apps be free? Well, [...]

Love Film Sucks

My 2.5 year old daugher said to me this morning, ‘when I’m a big girl I want chewing gum and pills’.
My fear for her development and the effect she may have on any pre-approved babysitter and the fact my wife is 8 months gone with Untitled 2 means our Saturday nights are spent watching a [...]

The Future of Content

Still covering the Google/MacFarlane story when I came across Eric Berlin’s post over at Online Media Cultist, which pretty much sums it up:
‘The questions over how successful it will be are many of course, but Google and MacFarlane are starting out with sharp assumptions: animation is popular on the web, Family Guy itself is one [...]

Un-Branded Stunt

You Tube is 3 years old, but like Miley Cyrus seems much older. But like smiley Miley, should we be asking You Tube to pose near naked for Vanity Fair in order to satisfy I don’t know’s vanity? You Tube should just keep it’s clothes on despite what Annie Leibowtiz might say and stick with [...]

Elfo’s Rainbow

The statutory 1 day of summer in London is here:

(via Wooster)

Power of Seth

Troy Young at AdAge (subscription needed) has more on the Power of Seth:
‘News of a Google-powered Seth MacFarlane content-syndication play hit the The New York Times today. It describes how Google will turn its AdSense display ad units into mini film units that will run MacFarlane-created videos, bringing advertisers that sponsor the content along for [...]

Robot Sex

Asylum has a succinct summary of the pros and cons of having sexual relations with a robot such as a Japanese kissing doll or love doll. Please note this story has no relation to an earlier Pikachu genitalia piece.
Is having sex with an ultra realistic robot hooker cheating? Truly it’s a modern conundrum and [...]

Chicken Run

Parkour and poultry, I wish I was in on that creative drumstick fest:

Big butt of a web series

I’ve been researching the Google/MacFarlane deal some more and wanted to detail some of the most interesting commentary from the web below:
‘However, while the deal may be groundbreaking, it’s not necessarily going to set a larger model for original online video. MacFarlane’s content is the best indicator that this project will be successful, combining the [...]

Google Has A Laugh

Seth MacFarlane, creator of Family Guy has cut a deal with Google to create 50 x 2 minute cartoons, provisionally called ‘Seth MacFarlance’s Cavalcade of Cartoon Comedy’ (clearly to avoid any confusion!).
So far, so crowded comedy market… BUT and it’s a big Family Guy sized butt, the cartoons ‘…will play in the space reserved for [...]