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Author Archives: Adam Martin

Adam Martin // Managing Director, Strategy

Adam joined Fat-Man to make us fitter, fatter and talk about superfoods. He comes from 10 years as Agent and Creative Manager of PFD, Europe’s leading talent agency, where he was responsible for developing ground breaking digital content and business models.

When not stealing sellotape from his daughter Chloë he manages the collective and clients. He thinks Tron is a prophesy and dreams about killer applications, writes about street art, web2.0 and hates pigeons.

Glue You Bacardi!

Seems I was a click away from finding out that Glue have secured the digital account for Bacardi.
They are a 100 strong and win prizes shaped like pencils.
I like pencils.

All Quiet on Bacardi Front

I’m a Fat-Man with some high fibre pretentions. We’ve been working with a PR company, Bite PR who seem to get it. They are open to ideas, bold enough to present new social media channels to their clients and better, to come to us to help devise long term social media monitoring solutions.
The pitch being, [...]

Fully N-Gage’d

Our recent work for Work Club on the Nokia N-Gage site is gathering stalkerish mass online. Clearly I just invented the work ’stalkerish’ but it kinda sounds like it could be a word, which is often reason enough to invent it.

‘London agency Work Club’s latest site for Nokia touts the brand’s N-Gage gaming application along [...]

08.08.08.08 (new fat-site. Public Beta)

Forget the Olympics, with all the smog you won’t be able to see much anyway…
It’s 8am on the 8th day of the 8th month of the 8th year in the 21st century. 8’s a lucky number in China so here’s hoping the Public Beta of the new Fat-Man Collective site, just launched, will win us [...]

Fat Man Wants Bacardi

My subscription to AdAge is becomming addictive. I’m learning a lot about trad ad land and how Emmy nominated megahit Mad Men about Madison Avenue in the 60’s is clearly buying all the ad space in the magazine that comes with the online subscription, or is it the other way around?
In Mad Men, ad men, [...]

App Store off to flying start…

Piers Fawkes is a Guy (geddit?) who is a bearded thinker and new media marketing bod much like myself. He may even have a tattoo, I don’t, so if he did we wouldn’t be alike in that respect.
He also writes and founded PSFK the font of all good stories, hence my need to re-cycle them [...]

President Paris

Celebutard Paris Hilton and those clever folk at Funny or Die respond to the old guy. Contains the immortal line, ‘I’ll see you at the debates bitches…’.
See Paris Hilton Responds to McCain Ad and more funny videos on FunnyOrDie.com
See more funny videos at Funny or Die

Maybe Mr T

Mr T. is currently fronting ad campaigns, controversial or otherwise for Snickers and World of Warcraft, the net effect is some nice advertising for the brand of Mr T.
This features some classic lines, notably:
‘Maybe Mr T. is pretty handy with computers…’.

Potter Wars


Client Only Toilet

I’ve been a little quiet this past week as we prepare for the launch of our new ‘rad’ site on Friday and the beta launch of Qajack in approximately 2 weeks and to top it all, it’s August and I should be on a Greek beach eating prawns, deep fried stuff and passing on the [...]