Google Has A Laugh

Seth MacFarlane, creator of Family Guy has cut a deal with Google to create 50 x 2 minute cartoons, provisionally called ‘Seth MacFarlance’s Cavalcade of Cartoon Comedy’ (clearly to avoid any confusion!).

So far, so crowded comedy market… BUT and it’s a big Family Guy sized butt, the cartoons ‘…will play in the space reserved for Google AdSense ads on a multitude of sites that Google deems the perfect fit for the content.’ (via VentureBeat)

‘MacFarlane will receive a percentage of all ad revenue made off of these clips. And that is where things get more interesting, because in a separate deal with some of the advertisers, MacFarlane is also creating some of the animated ads that will run alongside the show (most likely in preroll form).

Such deals don’t come cheap. This deal represents “by far the largest amount spent on original Internet content to date,” according to the Times. Specifics were not given, but it is a multimillion dollar deal.’

This is visionary, Google provide the target audience, so neo-Christian anti Family Guy types don’t see the cartoons, but cartoon-humour-educated-low-fat-mozarella-pizza-loving-neo-nerds do.

‘But that will seem like a relative bargain if this move pays off for Google. The web is such a dynamic place and while advertising continues making the move to it, it’s thinking outside of the box that will likely pay off in the end. That worked for Google the first time around, can it again?’

So Google becomes content creator, studio effectively and opens up a new content space for branded entertainment in a place where we already expect it. Branded entertainment is a hugely exciting space to be in right now and if this foray is a success then we can expect more short form innovative brand ventures in the future.

Please add anymore details on this deal below, I need info!

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