Barclay’s Booze Boring Cigarettes
July 17th 2008 | Posted by: Adam Martin
A collective experiment in brand perception, by querying online participants for keywords as a first reaction on a collection of popular brand logos. The collective results per individual brand are displayed as simple tag clouds. (via InfoAesthetics)
Herewith a sample from the Barclay’s tagcloud:
Interesting to see ‘booze’ and ‘cigarettes’ alongside, ‘boring’ and ‘british’.
Posted in Branding (general), Data Visualization | 
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