Current - Design Porn

Gore TV aka Current is looking for an IPO in the region of $100m. Targeted (only ad execs could think of that word!) at ‘young adults’ which I think excludes me at a sybaritic 33, it has a visually arresting and intuitive interface.

Current claims to be the first ‘fully integrated television network’. Me? I don’t want to integrate I want to poke and prod and look at videos meshing together before my eyes and pretty ever changing statistics popping up before me.

Viewpoints is a thing of wonder, it’s a video facewall, when you click on a face a 1 minute video appears and you can browse by topics such as ‘Rich Ecopreneurs’ etc… It’s true peer to peer (human to human) interaction, people can quickly influence their peers by uploading their viewpoint.

I’m so impressed with it, I’m going to give it a category all of it’s own: design porn.

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