Fat-Man Collective Fat-Man Collective BLOG

Typographic Onanism

Yup, I love typography. I’ve argued over fontage and lost friends over serifs. I’ve written a song (it’s a cover really) entitled ‘I Shot The Serif’. You’ll never see it on You Tube. Not in my lifetime.

It all started when I was gifted my first pornographic magazine, Mayfair, back in 1986. As I ogled Henrietta, scantily clad enjoying a sailing weekend in the Solent, I found myself drifting towards the unseemly typography and remarking aloud upon it’s lack of originality (it was Gothic I think) and lack of context to the alluring nautical theme.

I’ve moved on and so has typography:

Kaws Darth Vadar Companion

Call yourself a ‘Creative Technologist’? WTF! Where are you going with this whole designer toy/Star Wars vinyl mashup thread? Huh? Stop talking to yourself.

Designer toys are often grouped with a love of street art, urban apparel, limited edition trainers and one year, 1984 when I was given my first Han Solo figurine purchased from a toy store in Tossa De Mar.

What exactly is a designer toy? Read the rest of this entry »

10 biggest cocks in advertising

Melancholy trainee speed walker (I know this because he lives around the corner from me) Charlie Brooker presents a now outdated but no less relevant run down of the 10 biggest cocks in advertising, or types-of-men-advertisers-think-we-are-like.

There are two reasons for this post, the first to add ‘cocks’ to our Google juice and attract more overweight pornographers to the blog as the most popular search term leading people to this humble daily essay on all things interactive is ‘Fat Man Porno’ and by writing that I have only added to it. Read the rest of this entry »

Blog Action Day

‘On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind - the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.’

We’re a day late to the Blog Action party, so instead of bringing Al Gore in a sarong we’ve brought floating street signs featuring a re-cycling sign re-cycling itself.

Gondry’s Fantasy Razr

(via Motionographer)

‘Michel Gondry’s imaginative new film for Motorola attempts to incorporate the functions of the RAZR2 into the fantasy world he has created. Gondry mentioned that this was a particularly difficult shoot, because all of the scene transformations were done mechanically and in-camera (which is not unusual for him, however he pointed out that he doesn’t think he has done it before at this level).’

Read the rest of this entry »

Sony’s Rabbits - Play-Doh Porn

The Fallon/Sony partnership has so far produced coloured balls and explosive tower blocks. Their latest collaboration features stop-frame animated coloured bunnies hopping around New York whilst Mick Jagger & Co croon about ‘rainbows’. It’s Morph on acid, Play-Doh porn, genius.

‘With most agencies still getting to grips with the multimedia world, Fallon’s argument is that you just have to be very entertaining and the medium may do the rest for you.’ (MediaGuardian 1/10/07)

It’s not what the client wants to hear, but Fallon’s success is testament to the new rules of marketing, it’s no longer about what the brand can tell you, it’s about what they can do for you, simply put, ‘entertain’.

Tinsperation

Great visuals of brands and packaging from yesteryear…

Little Atomic Bomb

Adam Long’s animation of Charles Bukowski’s Little Atomic Bomb. Poetry in motion, quite literally:

Damnit, I wish I bought the video iPod

This picture should accompany a well researched post on the new iPod as a web browser and quick fix for those of us who can’t wait for the iPhone to come to Europe, mobile’s spiritual home! But it doesn’t… it’s Friday enjoy more Rementer:

Techno Tuesday

Andy Rementer is really very good: