I love simple creative, the kinda idea you wish you had come up with. Well Juan Pablo Gaete Art Director, Publicis Chile got there first:

Cannes Lion Gold winner in the Young Creatives category, Right To Play is an international humanitarian organisation committed to improving the lives of children in the most disadvantaged areas of the world. It uses specially-designed sport and play programmes to promote development, peace and health.

“The aim of the brief was to create awareness, educate and inform the public about the charity Right To Play and their work in using sport for peace worldwide.”

Extraordinarily powerful image that perfectly captures the spirit of the campaign.

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(via Boing Boing) There is a crass and banal simplicity to this pizza delivery service out of Winnipeg, which combines pizza with a side helping of porn, but look a little closer and it’s close to marketing genius, there’s no gimmick, the title says it all, the delivery cars have illuminated Porno Pizza lights so the whole neighbourhood knows you’ve opted for the Climax (all the toppings).

What at first sounds like an eight beer idea, hits a niche, the stay at home onanist.

The site could do with a little graphic love and has way more potential than a simple pizza menu, use the graphic simplicity of the Emmanuelle poster as your style guide:

… get them horny and make them hungry for more. Mr Porno Pizza, I salute you, you could be Pizza 2.0 (unless Tim O’Reilly already patented the phrase!) with a little imagination and a lot of creative input. Surely your given market are guys who spend all their time in front of their Mac flicking between Digg and Pornotube? Tempt them, get them to open their wallets, silicon enhanced girls with photoshop’d sticky tape over their eyes ain’t exactly stimulating….

…and just what the hell is a ‘Manage a trois’ ? Is it French corporate team building?

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