Our recent work for Work Club on the Nokia N-Gage site is gathering stalkerish mass online. Clearly I just invented the work ’stalkerish’ but it kinda sounds like it could be a word, which is often reason enough to invent it.

‘London agency Work Club’s latest site for Nokia touts the brand’s N-Gage gaming application along with the mobile release of EA’s FIFA ‘08.

Using hidden cameras and actors posing as fanatical gamers, the agency captures the natural reactions of regular tube passengers who are within their vicinity. The site, which is designed like a security guard’s surveillance station, features nine different video screens. While three of these link to N-Gage download and info pages, the rest are comprised of the hidden camera footage of the tube rides.’

On a side note my wife is not yet full n-gage’d and is looking for a birth partner smoother hands than me (mine are a little rough).

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Time has an article entitled iPhone Apps: To Pay or Not to Pay, part obligatory iPhone App article to appear to be down with the tehcno hipsters and part questionning of the consumer’s willingness to pay for an application when all around us is free, free, free…

‘So why can’t all iPhone apps be free? Well, quite simply, because people are still willing to pay for them. Apple currently generates most of its revenue from up-front sales — whether it’s for MacBooks, iTunes or iPhones. And the pay approach for mobile games, ringtones and videos has long been used by other tech purveyors like Verizon and Research In Motion, and even third-party app stores like Handango. “It is a historical business model,” notes Kevin Burden of ABI Research. Buyers are willing to pony up, though, because of the cachet of the Apple brand.’
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(via psfk)

Much rabid excitement was generated last week with the announcement of GPS for the 3G iPhone. A host of location-based software is scheduled for mobile phones which should be genuinely useful. However, this technology raises a big question: what does broadcasting your every move mean to our eroding notion of privacy?

New York Magazine reports:

Technology was certainly not supposed to know you were at the laundromat. Or the Yankees game. Or your co-worker’s apartment when you were supposed to be working late. But now when you’re at the laundromat, everyone will know. Because you’ll be letting them Read the rest of this entry »

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Who said that developing isn’t hard work?

You’d better watch this Apple “Safari Technologies Evangelist” running into humid trouble after her presentation about Key Practices for iPhone Application Development…. Quite funny and weird to see that online, they could have recorded it again, no?

Watch out this fun one and other great iPhone SDK presentation videos here: http://developer.apple.com

Posted in Design, Mobile, New Business Model, Uncategorized, Video, Web Apps, iPhone | No Comments »      

We’ve been officialized by a lady called Martha at Apple. We are iPhone developers, we are prohibited from developing anything porn/iPhone related, we are excited about the 3G iPhone with true GPS, we are touting our iPhone developer credentials to any enlightened brand who wants to get with the ‘kool kidz’ and sponsor applications that enhance the content crunching mobile lives of iPhone zealots. Myself included. We are touching screens a lot and saying ‘oooh’, such is life in the fattest interactive agency.

Brands are you listenning? I got some one line pitches I want to throw your way:

Burger King/Dominos Pizza etc - App that tells you where the nearest retail outlet is and provides you with a coupon to get money off, hell it could even encourage you to jog there!

Heineken/Guiness/Bud etc - App that tells you where to get a bottle of fizzy distilled hops and meet other App users to talk sport and Britney Spears.

Match.com - App that allows you to set a colour or mood reflective of how receptive you are to approaches from App using strangers who come into your area. (except iPhone users are mostly men who play Grand Theft in suit jackets and jeans)

So fine tune your Google Alerts ask the post boy to Twitter search your brand and let’s drink green tea in nice boardrooms where I can steal stationary from.

Posted in Appvertising, Mobile, iPhone | No Comments »      

(via here)

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Bluetooth brained Alex Iskold is at it again with his wireless cleverosity:

(via RWW) “With the new iPhone SDK, it’s just a matter of time before we see a wave of new applications. We expect a lot of popular web 2.0 apps to offer an iPhone version. Native Twitter, Facebook and Flickr clients for iPhone will run faster than their in-browser versions and will take advantage of the impressive Apple UI libraries. But there is an entirely new breed of applications also coming to iPhone. These apps simply would not be possible without a device like iPhone.

The major theme of this new wave of apps will be blending of the physical and digital worlds, using iPhone as the bridge. In this post we take a look at what’s coming.”
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Duh! We’re designers, we use Macs, duh, yeah… of course we’d say that. Duh, hang on a minute, Alex Iskold over at RWW is going further than that, he’s saying Why Apple Will Dominate Next Gen Computing. Alex is probably the 16th cleverest person on the web, his posts always feature charts which make little or no sense to me, being as I am, an ‘overview’ rather than a ‘nuts n’bolts’ kind of a guy.

A choice quote:

“No matter how cool the exchange support and the enterprise play is, that news is dwarfed by the other, much more important announcement - the iPhone SDK. The powerful platform that Apple uses to create beautiful applications for MacOS and iPhone is now completely open. Over a decade in making, this Objective-C based stack is complete with interfaces for operating system Read the rest of this entry »

Posted in Mobile, New Business Model | 1 Comment »      

Yesterday MobileMonday announced the 25 nominees for its Barcelona Peer Award. The selection of the winning mobile startup will take place during the Mobile World Congress in Barcelona, Spain in ten days on February 11, 2008. The nominees for the award represent early stage and emerging start-up companies from 25 different world cities. We’re reprinting the list here because some really cool, mostly unknown startups have been nominated and given how big we think the mobile web will be this year, any one of these companies could make a huge splash in 2008.

Click here for list.

(via Read Write Web)

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From I’m Alan Partridge:

[Alan is having sex]

Alan Partridge: Mind if I talk? It helps me keep the wolf from the door, so to speak [pause] Jill, what do you think of the pedestrianisation of Norwich city centre? I’ll be honest; I’m dead against it. I mean, people forget that traders need access to… [aroused] Di-xons! They do say it’ll help people in… [aroused] Wheelchairs!

The future of the mobile web is voice based. Sure the iPhone has a pretty wee keyboard and the most sophisticated delete system I’ve ever encountered. You keep delete pressed down and it speeds up, but stops just shy of the http://… who thought of that? Genius, I want to kiss then, a little bit, and not with tongues. Read the rest of this entry »

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