Fat-Man Collective Fat-Man Collective BLOG

Write Rules/Break Rules

Serial entrepreneur (as in killer, but more social) Loïc Le Meur has come up with 10 rules for anyone wanting to be successful in business, after he learned to break all of the accepted ones himself:

● Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible

● Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.

● Build a community. Use blogging and social software to make sure people hear about you.

● Listen to your community. Answer questions and build your product with their feedback. Read the rest of this entry »

Lifestream Responsibly

So says Brian Oberkirch in his How To Use Twitter Guide.

So far I’m following a daily wine recommendation (until 1st January when I’ll have to find a daily granola shake Twit to follow), Techcrunch, because they’re real heavy Twitters and I like the noise my iPhone makes when it receives an sms.

I’ve fixed the sms thing, dumped Trish, haven’t worked out the @blahblah, reply etiquette, nor how to do it. None of my friends are on Twitter and I can’t stop thinking about it’s potential. I dreamed I was a blue tit last night, a blue tit with a usb port and always on 100 gig wifi connection. I was half Korean and half French, but could only speak English and I was asking Tweeters to help me find my way home. Then I woke up to my daughter demanding she speak to Miss Piggy. I have foolishly introduced You Tube to her in order to placate the tantrums she’s having, on account of being 2 years old and dealing with teeth growth for the first time. Read the rest of this entry »

Total Twit Head

I’m getting into Twitter and thus regularly answering the question ‘What are you doing?’ and then broadcasting the answer to all and sundry. For those of you immune to Twitter’s childish allure it’s like Facebook status on ketamine… which given the general disquiet about the Facesoft Beacon advertising system is a somewhat apt analogy. Ketamine will either put the mighty stallion to sleep or send it down the discotheque to dance it’s jaw off.

I should clarify ‘getting into’. I’ve logged on, left the account dormant for 3 months, wondered why a lady (who turned out to be a man) called Trish Hussey was sending me text messages late on Friday nights and which I had to explain to my wife: Read the rest of this entry »

Hollywood 2.0

WGA writers striking over new media content, girls in bikinis prove popular and Hollywood business models get torched, a few choice links on the evolution of the great white letters on the hill:

Screenwriters DIY !.. come up with a Net-driven revenue model and leave the dinosaur conglomerates of Hollywood behind? (more)

The Guild…clearly there’s a huge potential audience for MMORPG-themed videos. (more)

Sell Off!… MySpace recently launched two original web series: the high-minded (and high-priced) quarterlife, about 20-nothings in existential crises (check out Karina’s review), and the blatantly low-brow Roommates, about slender women lounging in bikinis. (more)

Blowtorch Aims to Burn through Movie Biz… Get ready to put your skeptic face on. A company raises more than $50 million from VCs and hedge funds before even launching a web site. They’re talking about people using their company name as a verb. (more)

Bobbleheaded dolls possessed by evil

Big in Japan was a song in the 80’s. I know because I used to dance to it. It’s also a turn of phrase in this case, ‘Unazukin dolls are big in Japan’, these eggs with faces in Alpine attire answer your questions with an unambiguous yes or no.

Read the rest of this entry »

the a-word

There are really clever people, stupid people and Steve Rubel, a half person half meerkat. Like all good meerkats Steve’s the best lookout in the savannah (that’s open grassland to all you stupids). You’d be wise to listen to Steve and his barely comprehensible meerkat peeps and squeaks, because he’s spotted a great big bubble of a big cat about to devour, digest and excrete a whole load of start-ups.

‘Nearly every online start-up you can think of is basing their business model on advertising. It’s as if your digital budgets Read the rest of this entry »

Superviral Lovers

8 months ago Cynthia Holmes uploaded a lo-fi video to You Tube. The video featured two otters holding hands (it’s paws I think Cynthia unless Otters have developed opposable thumbs).

In that time it’s racked up a staggering 8.5 million views. It’s 1 minute 40 seconds long and the second most recent comment is ‘just imagine what they do when the kids leave the zoo?’. Wonder at their opposable thumbs one supposes. Read the rest of this entry »

File Sharing Drives Music Sales

Er yeah it does, some London scientificos working for Canadians say so:

‘The two researchers at the University of London that conducted the study for the Canadian Government estimated that the effect of one additional P2P download per month is actually an increase in music purchasing by 0.44 CDs per year.’ (via Mashable)

0.44 of a CD = Less than half a Radiohead album, all of the Westlife catalogue and a night in a Dublin Hotel, 3 of Girl’s Aloud (any 3) a Hummer limo and a lingerie photo shoot or Lily Allen and a packet of Marlboro Lights.

I recently got talking to one of the founders of a popular music site, who shall remain nameless. They have an all you can eat monthly subscription business model, part of which is a royalty divided amongst the music publishers they have deals with according to the volume of sales. It works, it’s successful and though occasionally unlicensed music will creep into the inventory, Read the rest of this entry »

Facebook + Microsoft = Facesoft is watching you

So the blogosphere and news aggregators are buzzing with Microsoft’s $240million investment in Facebook in return for the rights to sell third party ads on the social operating system du jour and a 1.6% stake, valuing Facesoft at $15billion.

Well blow me down with a modified hacked hairdryer that’s enough money to buy Bulgaria.

Om Malik has a good breakdown of what this might mean, but I wanted to pick up on the whole ‘does Microsoft now have access to our personal data?’ issue. Read the rest of this entry »

Revolutionary method of music marketing & distribution

You gotta be dead drumming genius John Bonham not to have noticed the audible death throws of the the music majors this past week. Radiohead were not the first to release their album in a ‘pay what you think‘ format, The Charlatans got in a week before and no doubt others before that, but it takes a major player to get everyone to sit up and listen. Now it’s reported Oasis and Jamiroquai are to follow suit and Madonna is to expose her disco rear to Warner Brothers and sign a $120m deal for 10 years with concert promoters Live Nation.

The economics of music are shifting. The artefact, ie the vinyl record or CD no longer matter in the digital age. Now the artefact is a loyal fan, a concert ticket, a t-shirt. Given the cost of replication of any MP3 is zero, charging for a single is going to become a very difficult model to sustain, whilst the album can adapt and thrive in the new ‘pay what you think’ format. Read the rest of this entry »