I just added this to the Qajack blog and as it touches on how we define a viral video now online video is ubiquitous have copied it here to encourage debate:
Dave and I met via Skype this morning to discuss the intro video for Qajack. It’s got to be:
It’s also got to capture the imagination of our target early adopter audience. So I went away and did some research on You Tube, starting with Telly Savalas who played Kojack, figuring Qajack sounds like Kojack so that was reason enough.
Not sure that sends out the right message and also turns out Telly’s dead.
Or this, which contains the immortal line ‘come pour yourself on me‘ (!) and features a model who looks like Maud Adams star of the above but with a prosthetic nose and blonde wig… weird:
Or ask the community to create their own, Current TV style:
This I think is supposed to be serious, or so clever as to appear to be serious but actually be a dig at L’Oreal. Either way it’s ugly man dancing genius.
If we actively go about creating a viral, does that negate it’s virality? Hey these are questions only Qajack can answer!
Dreaded cross browser testing has started on Qajack, and thanks once again to Microsoft for making our lives hell! … well more to the point Fat Yann’s life hell.
So I am starting on behalf of Yann a new campaign called:
INTERNET EXPLORER RUINED MY LIFE.
Stick a playboy billionaire in a sharp plastic suit, give him a butler, some angst and a leggy love interest, stir vigorously, and bake for one hour and hey presto, it’s a perfect summer blockbuster.
This home spun tale of rival figurines casts a cynical eye on movie marketing.
For a more detailed critique on whether to go viral or not and the benefits of a microsite, see here and here.
Yes folks, brought to you by the voice of a Texan cow poke, the Hanbos Remote Control Jammer ‘once in the home’ ensures people can’t skip your ad on the TV.
Sweet viral madness this is inspired, check out the blurb from the site:
“HANBOS Industries introduces the patented XV-2083 signal-blocking chip. An industry first, it combines HANBOS’ latest molecular vibration mat processor with an electromagnetic radiation emitter to function as the world’s first self-activating television remote control jamming device.
The XV-2083 signal-blocking chip has clear benefits for marketers and those looking to improve sales without overspending on advertising. Once present in a consumer’s home, the chip neutralizes any attempt to change the television during your commercial, giving your company a 100% viewing rate, with no improvement to the actual advertisement. The XV-2083 signal-blocking chip. It’s inexpensive and it works.”
I haven’t got a molecular vibration mat processor in my home, but it’s clear I need one.
I salute you Hanbos and your viral insanity. My particular favourite is the team picture featuring some fellow beardies, Abba impersonators and mournful geeks.
Well done Springer & Jacoby International for clearly being drunk when you settled on the name for your company which sounds like you specialise in pedigree Spaniel seed.
I’m not a kid. Fact. When I was a kid, which stopped when I traded a cassette tape of Michael Jackson’s Bad for a copy of Razzle, I used to self medicate with lashings of late night Channel 4 Euro movies, bothering the local livestock and sticking envelopes through people’s doors and asking them to contribute to a cure for leprosy.
When I wasn’t doing any of those things I was learning about nuclear physics, pretending to be Jean Michel Jarre and rearing baby hedgehogs.
Now it seems my fashionably depraved charity collecting would land me a heap of prescription meds to help cure my pubertyness. Ritalin this, Calmthefuckdownxstremelyquickly that, so I’d only want to watch Top Cat and… well, that’s about all I’d want to do.
Now it seems some creative Canadian has come up with a billboard viral questionning our medicated kid society. Bravo brave Canadian, bravo.
The creator of Lost stays in one night and instead of watching Legally Blonde 2 for the 100th time sticks Blair Witch in the cassette player (he’s retro), ‘ooh’ he says, he’s wee wee scared, hits eject and breathes a sigh of relief. Picking a channel at random Independence Day is nearly over and his adopted parrot JJ has just regurgitated a Godzilla toy he tore from the hands of an infant earlier that day.
‘I’ve had an idea’ says Lost creator and instead of calling Tom Cruise or his local Scientology sect for some kabbalah water he digs out his mobile phone and starts recording next doors house party.
That’s all made up, but Cloverfield, already a viral hit online is not, or actually it is, or is it? I’ve managed to confuse myself, but if you’ve seen the trailer you’ll appreciate this Cloverfield Bootleg, telling the tale of wannabee video pirates.
8 months ago Cynthia Holmes uploaded a lo-fi video to You Tube. The video featured two otters holding hands (it’s paws I think Cynthia unless Otters have developed opposable thumbs).
In that time it’s racked up a staggering 8.5 million views. It’s 1 minute 40 seconds long and the second most recent comment is ‘just imagine what they do when the kids leave the zoo?’. Wonder at their opposable thumbs one supposes. Read the rest of this entry »
Fat Man
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