Philine sent me this link to a site advertising some groovy new phone that does everything, sure, it looks neat, I want one, it even makes coffee and turns into a harmonic… for several minutes I, cynical, dastardly old I, actually believed this to be true.
A device to end them all.
Instead it turns out to be a no doubt expensively produced high risk (site takes an age to load) viral for Nova Scotia.
There’s an add on the side of London buses running at the moment for some pomegranate juice drink that has the tagline ‘cheat death’, wonderful, get’s your attention - who knew that Pomegranate, natures natural artery cleanser could be such an effective marketing tool?
Sometimes virals give you hives. Digital herpies if you will. Sometimes virals make you surprised, anything with a wild animal/domestic pet doing something it shouldn’t, skateboarding etc. Sometimes virals feature people locked in their bedrooms with only the interweb for company resulting in the filming of oneself pretending to be Darth Maul or dancing to a medley of tunes from whence tunes began.
Sometimes they make your world rock.
Wario Land - Shake It! is so simple it must be the perfect viral. The product features prominently and then, well… check it out for yourself.
I don’t have a Wii, but my North Korean friends do and it saved their marriage, ‘Wii fit together’ they said. I nearly puked, but they got a kid so I’m pleased they could work out their problems by virtually hula hooping.
Mr T. is currently fronting ad campaigns, controversial or otherwise for Snickers and World of Warcraft, the net effect is some nice advertising for the brand of Mr T.
I just added this to the Qajack blog and as it touches on how we define a viral video now online video is ubiquitous have copied it here to encourage debate:
Dave and I met via Skype this morning to discuss the intro video for Qajack. It’s got to be:
It’s also got to capture the imagination of our target early adopter audience. So I went away and did some research on You Tube, starting with Telly Savalas who played Kojack, figuring Qajack sounds like Kojack so that was reason enough.
Not sure that sends out the right message and also turns out Telly’s dead.
Or this, which contains the immortal line ‘come pour yourself on me‘ (!) and features a model who looks like Maud Adams star of the above but with a prosthetic nose and blonde wig… weird:
Or ask the community to create their own, Current TV style:
This I think is supposed to be serious, or so clever as to appear to be serious but actually be a dig at L’Oreal. Either way it’s ugly man dancing genius.
If we actively go about creating a viral, does that negate it’s virality? Hey these are questions only Qajack can answer!
Dreaded cross browser testing has started on Qajack, and thanks once again to Microsoft for making our lives hell! … well more to the point Fat Yann’s life hell.
So I am starting on behalf of Yann a new campaign called:
INTERNET EXPLORER RUINED MY LIFE.
Stick a playboy billionaire in a sharp plastic suit, give him a butler, some angst and a leggy love interest, stir vigorously, and bake for one hour and hey presto, it’s a perfect summer blockbuster.
This home spun tale of rival figurines casts a cynical eye on movie marketing.
For a more detailed critique on whether to go viral or not and the benefits of a microsite, see here and here.
Fat Man
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