Yes folks, brought to you by the voice of a Texan cow poke, the Hanbos Remote Control Jammer ‘once in the home’ ensures people can’t skip your ad on the TV.
Sweet viral madness this is inspired, check out the blurb from the site:
“HANBOS Industries introduces the patented XV-2083 signal-blocking chip. An industry first, it combines HANBOS’ latest molecular vibration mat processor with an electromagnetic radiation emitter to function as the world’s first self-activating television remote control jamming device.
The XV-2083 signal-blocking chip has clear benefits for marketers and those looking to improve sales without overspending on advertising. Once present in a consumer’s home, the chip neutralizes any attempt to change the television during your commercial, giving your company a 100% viewing rate, with no improvement to the actual advertisement. The XV-2083 signal-blocking chip. It’s inexpensive and it works.”
I haven’t got a molecular vibration mat processor in my home, but it’s clear I need one.
I salute you Hanbos and your viral insanity. My particular favourite is the team picture featuring some fellow beardies, Abba impersonators and mournful geeks.
Well done Springer & Jacoby International for clearly being drunk when you settled on the name for your company which sounds like you specialise in pedigree Spaniel seed.
I’m not a kid. Fact. When I was a kid, which stopped when I traded a cassette tape of Michael Jackson’s Bad for a copy of Razzle, I used to self medicate with lashings of late night Channel 4 Euro movies, bothering the local livestock and sticking envelopes through people’s doors and asking them to contribute to a cure for leprosy.
When I wasn’t doing any of those things I was learning about nuclear physics, pretending to be Jean Michel Jarre and rearing baby hedgehogs.
Now it seems my fashionably depraved charity collecting would land me a heap of prescription meds to help cure my pubertyness. Ritalin this, Calmthefuckdownxstremelyquickly that, so I’d only want to watch Top Cat and… well, that’s about all I’d want to do.
Now it seems some creative Canadian has come up with a billboard viral questionning our medicated kid society. Bravo brave Canadian, bravo.
The creator of Lost stays in one night and instead of watching Legally Blonde 2 for the 100th time sticks Blair Witch in the cassette player (he’s retro), ‘ooh’ he says, he’s wee wee scared, hits eject and breathes a sigh of relief. Picking a channel at random Independence Day is nearly over and his adopted parrot JJ has just regurgitated a Godzilla toy he tore from the hands of an infant earlier that day.
‘I’ve had an idea’ says Lost creator and instead of calling Tom Cruise or his local Scientology sect for some kabbalah water he digs out his mobile phone and starts recording next doors house party.
That’s all made up, but Cloverfield, already a viral hit online is not, or actually it is, or is it? I’ve managed to confuse myself, but if you’ve seen the trailer you’ll appreciate this Cloverfield Bootleg, telling the tale of wannabee video pirates.
8 months ago Cynthia Holmes uploaded a lo-fi video to You Tube. The video featured two otters holding hands (it’s paws I think Cynthia unless Otters have developed opposable thumbs).
In that time it’s racked up a staggering 8.5 million views. It’s 1 minute 40 seconds long and the second most recent comment is ‘just imagine what they do when the kids leave the zoo?’. Wonder at their opposable thumbs one supposes. Read the rest of this entry »
‘Daft Punk, the French electronic duo known for making music that scares your cat and using robots for live shows, are being hip again. This time, they’ve decided to promote their new live album, Alive, with an embeddable widget, which allows visitors to listen to previews of new tracks, buy the single, read Daft Punk’s biography, read the newsletter, and see a photo gallery of the band.
The widget below is yet another proof that “standard” promotional tools are giving way to web based promotion and social networking. And, since the creation of such a widget costs next to nothing, we expect to see more and more bands take this route and move much of their marketing activities online.’ (via Mashable)
It’s Friday and normally Friday posts are lite hearted web porn lite, but I uncovered this story from the 2500 posts I’ve yet to read through in my RSS reader. At Fat Man Towers we’ve been binge eating and developing widget concepts as promotional tools so this is sweet electro funk to our ears. The widget sphere is open for innovation and savvy content creators and brands should be looking to provide ‘value’ widgets, micro applications that people can share, or to return to a familiar theme, appvertising made portable.
Dove’s first viral in the series, Evolution, won a Grand Prix at this year’s Cannes Lion Festival. Now they’re back with Onslaught and as a father with a young daughter this hits you like a well moisturized stream train.
Marketing is about identifying your target audience, building a profile of them and then crawling inside their focus group created heads and thinking ‘what would make me buy FaceRash shaving foam?’… for the most part the answer is humour and a scantily clad lady. Ricky Gervais with breasts.
Ok so we wouldn’t win that pitch, in the same way that the MPAA will never win the war against the file sharing community. For every site that is shut down another appears, bigger, bolder with a little bit more ajax sprinkled about and touting the latest Harry Potter.
Most likely the quality sucks and if you’re lucky no one gets up to go to the loo during the illicit filming.
The studio lawyers wade in, the MPAA wades in and one or two pirates get fined and gain mythic hero status amongst the file sharing community. It’s kinda the old(er) and litigious versus the young(ish) and liberal and as a generation matures that has only ever known p2p file sharing, so the lack of regard for copyright becomes more entrenched.
It seems that Chris ‘trapped in a bedsheet’ Crocker of superviral fame is to get his own TV show, ‘The Chris Crocker Experience’. Since we last looked in on Chris last week, his teary plea to leave serial caner and mother-when-she-remembers Mrs. Federline alone has ramped up a staggering 8, 310, 993 views.
So let’s take a trip in the Acme Hindsight Marketing Machine, way back to September 10th, when a fictitious studious intern at an enlightened digital agency first stumbles upon the Crocker.
Intern shows video to Creative Director, it’s views are climbing, Creative Director is about to spend $500,000 on a viral for No Smear Tears Mascara (tested on reality show contestants), featuring a cat, some coke and some mint sweets dancing to a xylophone. The cat’s a no-show. Creative Director gets hold of the Crocker, strikes a deal, we add ‘just let it out - No Smear Tears Mascara’ at the end - if the video gets a 1,000,000 views we’ll give you $10,000, 3,000,000 views we’ll give you $20,000 or numbers to that effect.
11 days later and No Smear have signed up Crocker to a 3 x 5 minute viral deal, the only proviso is that he include at least one cat in it.
That’s not how digital agencies do business. It’s for the bold and not for the risk averse. It’s for those people who understand that the Digital Natives don’t respond to a super rich super model giving them make-up tips and mouthing an irritating jingle.
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