Pownce, this thing is like a geek Teletubbie back in 1996, you all want one, your kids need one (er substitute kids with Diggish types and early adopters, which given the mixed metaphor about kids is a little weird!), but you can’t get one, you have to be invited, or in my case buy an invite on ebay for £2, less than a freetrade already degraded bio-recycled carbonized coffee and offers a much higher buzz that lasts a lifetime. Or so you would believe with all the evangelizing in the blogosphere.

What is Pownce? According to the very pretty powder blue and brown site: ‘Pownce is a way to send stuff to your friends. What kind of stuff? You can send just about anything: music, photos, messages, links, events, and more. You can do it all on our web site, or install our lightweight desktop software that lets you get out of the browser.’

So far so simple, so sweet (a term they are also fond of using). So it’s email yeah? But email that stalks you, hiding behind bushes waiting to pownce - nice image, clever marketing. Read the rest of this entry »

Posted in 2 Minute Critique, Web Apps | No Comments »      

Om Malik, the man who would be Bond’s next villain has a great article about Google attempting to turn widgets into ads and it’s inherent dangers.

 ’I give you voice over internet protocol Mr. Bond ha, ha, ha, ha, ha, ha…. (strokes pussy), ha, ha, ha, ha…’

Read the rest of this entry »

Posted in Appvertising, New Business Model, Viral Marketing, Web Apps, Widget Marketing | No Comments »