Free, Free, Free
Yes folks, 3 kinds of ‘Free’ to be exact, all extrapolated from the webiculturalosphere by that clever simian with a long tail, Chris Anderson {virtual applause}.
Chris asked for help and David answered with this rendering of his model in data visual form:
From Chris’ post:
1. Here’s the first, which dates back more than a century. It’s the razors-and-blades model, as well as loss leaders of all sorts, from “free gift inside” to “free toaster for opening an account”:
2. The second is the media business model, ranging from free-to-air broadcast radio and television to all ad-supported content online today:
3. The third is the new one, enabled by digital markets where the marginal cost of production and distribution is close to zero. This is the one that allows the “freemium” business model, where 90% of the users get the basic product for free and 10% chose to pay for a premium version. In economics this is called “versioning”…
I used the phrase ‘I love data visualization‘ in a meeting today with some creative bods at Mother and also muttered that their office was ‘like a Bond villain’s layer’.
Clearly I need to get out from behind, or in front of my computer and the internetocrack and interact with human beings once again.
But I learned the word, ‘versioning‘ and I’ll be using it with free abandon now, cheers Chrissie.
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