Fat-Man Collective Fat-Man Collective BLOG

Mobile Monk Revolution

In 1988, when the people first rose against the Burmese military junta, it took weeks for news and pictures to filter out of the country and even now journalists are having to report on the recent protests from neighboring Thailand.

UPDATE: Great piece at Mobile Active on this subject.

But now we are witnessing a different sort of protest, one where mobile technology is central to galvanizing public outcry and enabling the UK and US Governments, amongst others, to condemn the violent actions of the corrupt regime.

At great personal risk to themselves people are using their mobile phones to record the violent oppression of the monks and distributing the footage to video sharing sites and blogs.

Read the rest of this entry »

FOWA 3-5 October

I’m going to be at the Future of Web Applications conference next week trying to describe ‘appvertising’ to unsuspecting technologists, contemplating a week without a mobile phone owing to the arcane working methods of a certain mobile operator and generally breakdance to the thrum of start-up ideas in my head, really it’s got a very catchy tempo..

I’m proposing a drink one evening for anyone who fancies digesting the day over beer n’nuts and a general get-to-know-you. If you’re attending and want to get together, get in touch, skype: adampfd.

Google Powered Virtual World

Techcrunch has the scoop on Google’s much rumoured move into the virtual world environment.

Google Earth as virtual world, the ability to build a virtual world on top of the real world, I better call Jeff Bridges and start humming the theme to Tron…

Tinsperation

Great visuals of brands and packaging from yesteryear…

Pure Strawberry Preserves

Classic design simplicity. Sweet.

Wh(i)Phone ?

It’s Friday that means more Rementer and the knowledge that the iPhone will be only 2.5G, cost more than a new iMac for the phone and contract and will be stolen from myself, by myself, such is my need.

Screamy Drama Queen Channel

It seems that Chris ‘trapped in a bedsheet’ Crocker of superviral fame is to get his own TV show, ‘The Chris Crocker Experience’. Since we last looked in on Chris last week, his teary plea to leave serial caner and mother-when-she-remembers Mrs. Federline alone has ramped up a staggering 8, 310, 993 views.

So let’s take a trip in the Acme Hindsight Marketing Machine, way back to September 10th, when a fictitious studious intern at an enlightened digital agency first stumbles upon the Crocker.

Intern shows video to Creative Director, it’s views are climbing, Creative Director is about to spend $500,000 on a viral for No Smear Tears Mascara (tested on reality show contestants), featuring a cat, some coke and some mint sweets dancing to a xylophone. The cat’s a no-show. Creative Director gets hold of the Crocker, strikes a deal, we add ‘just let it out - No Smear Tears Mascara’ at the end - if the video gets a 1,000,000 views we’ll give you $10,000, 3,000,000 views we’ll give you $20,000 or numbers to that effect.

picture-1.png

11 days later and No Smear have signed up Crocker to a 3 x 5 minute viral deal, the only proviso is that he include at least one cat in it.

That’s not how digital agencies do business. It’s for the bold and not for the risk averse. It’s for those people who understand that the Digital Natives don’t respond to a super rich super model giving them make-up tips and mouthing an irritating jingle.

DigiMoo™

Project type  
Branding

Project Team  

Beatriz Farfan
Carlos Rivas
Fernando Calvi
David Okuniev

URL  
Not website yet…

We were given the challenge to re-brand a product called “iam-solutions” into something fun, original & accessible. Digimoo delivers fresh audio/video media to commercial spaces, all done with clever software and an Internet connection. Our task was to come up with a new name, a new brand and hopefully soon.. a new site.

Barnier Geerling who founded digimoo can’t stop saying mooooo….

 

The Banksy Effect


The modern definition of ‘brand’ is a curious thing - take Banksy, self-appointed brandalist and fat-cap(italist) - he’s kinda Brand 2.0, fetching logo, folk heroic status, he’s making millions and he’s being faked. He has the authenticity that brands like Levi’s, Diesel and Stussy try and recreate in an East London studio in order to sell apparel to wayward post-teens.

Banksy is the real article, pure unfiltered, untouchable brand. Read the rest of this entry »

gADget

Om Malik, the man who would be Bond’s next villain has a great article about Google attempting to turn widgets into ads and it’s inherent dangers.

’I give you voice over internet protocol Mr. Bond ha, ha, ha, ha, ha, ha…. (strokes pussy), ha, ha, ha, ha…’

Read the rest of this entry »