Post opener and what have I learned? Enterprise Widgets are a ‘next big opportunity’, personalized widgets that serve an enterprise purpose. Mike Arrington thinks developing for the iPhone is a big opportunity and I

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First thoughts, they’ve re-named the Business Stage the Entrepreneur Stage, so if it was about the organisation of money before, it’s about the dream of money now.

Overheard a couple of bearded knapsackers talking about how much they wanted to meet Om Malik and a suited thug talking about how much he wanted to meet Leah Culver ‘on account of her photo’. On both counts I’m a little creeped out and shall be carefully monitoring the difference between a web app conference and a World of Warcraft convention, which I should stress, I have never been to. In a world of mashup perhaps there is a business opportunity in mixing the two together, Orcs delivering sermons on widgets?

Which leads me into October 3rd being the day Widgets Went Wild, at least in the UK. I saw on the tube an advert for the UPS Widget, he’s kinda beige and a bit like one of those kid’s troll dolls and he always carries a magnifying glass. Genius, turn a portable internet application into a funny little genderless toon.

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Marketing is about identifying your target audience, building a profile of them and then crawling inside their focus group created heads and thinking ‘what would make me buy FaceRash shaving foam?’… for the most part the answer is humour and a scantily clad lady. Ricky Gervais with breasts.

Ok so we wouldn’t win that pitch, in the same way that the MPAA will never win the war against the file sharing community. For every site that is shut down another appears, bigger, bolder with a little bit more ajax sprinkled about and touting the latest Harry Potter.

Most likely the quality sucks and if you’re lucky no one gets up to go to the loo during the illicit filming.

The studio lawyers wade in, the MPAA wades in and one or two pirates get fined and gain mythic hero status amongst the file sharing community. It’s kinda the old(er) and litigious versus the young(ish) and liberal and as a generation matures that has only ever known p2p file sharing, so the lack of regard for copyright becomes more entrenched.

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