‘Once upon a time, newspapers, TV and radio entered our lives. These wonderful inventions spawned yet another one — multichannel advertising. Then along came things like DVRs and everything digital, which spawned yet another invention, the backlash of traditional advertising. For the record, traditional advertising isn’t going away anytime soon, and despite the pronouncement of its death, it will live on — albeit in an evolved format. And it actually still works. I look at billboards on highways. How can you not?
But “tradigital” could be another story. Tradigital, in my opinion, means using traditional marketing methods in Read the rest of this entry »
1991 Hull Tower Ballroom, Radiohead were supporting Humberside’s answer to the Stone Roses, Kingmaker. They came on stage, they played Creep the room went wild, it was Hull. Hull is wild, come armed.
I promptly obtained a bootleg cassette tape of Creep and sent it to my then girlfriend. ‘Listen to this’, I wrote, she did, she called my sister and told her to tell me I was dumped for saying I was a creep and weirdo and that I couldn’t sing very well. She had mistaken me for Thom Yorke, but I wasn’t, I’m not, I’m from Hull which is near York where Thom isn’t from.
That was then, this is now, Radiohead have gone open source, sort of and for added geek appeal teamed up with Google to showcase a staggering video created entirely from data visualization.
This is digital creative porn and don’t Thom & Co. know it.
From Guardian:
‘Radiohead’s new single, House of Cards, features a promotional video that has been “filmed” without the use of a camera or conventional lighting. Instead the band has used two advanced visualisation techniques to produce an assembly of computer renderings in real time.
Radiohead has employed a scanning system, called Geometric Informatics, that produces structured light to capture three-dimensional images in close-up. Then, for some atmospheric location shots, an advanced Velodyne Lidar system, which uses multiple lasers to capture large environments, has been used to create scenes of suburban Los Angeles. The system uses 64 lasers rotating in 360 degrees at a rate of 900 times per minute.
The live action promo was created entirely with visualisations of that data. But what is most interesting is the way that Radiohead has decided to “open source” the project, allowing anyone to use the data to produce their own interpretation of the promo.’ (more)
We don’t actually eat caviar, not after 7am but the this year has seen Fat-Man develop a branding package for a new luxury food start-up Zwyer.
We spent developed the branding strategy, and collaborated with Bon-Bon to create a motion piece for the launch. The project required us to dress up and pretend to be expensive fish in order to research Zwyer caviar’s rich family history. We strived to create a stand-out brand in a highly competitive market.
A collective experiment in brand perception, by querying online participants for keywords as a first reaction on a collection of popular brand logos. The collective results per individual brand are displayed as simple tag clouds. (via InfoAesthetics)
Herewith a sample from the Barclay’s tagcloud:
Interesting to see ‘booze’ and ‘cigarettes’ alongside, ‘boring’ and ‘british’.
This is 7 minutes of your life you’ll never get back, but worth sitting through the first 2 minutes when the angry mentalist in the Garfield t-shirt simulates urinating on his scooter.
There is low budget, there is even no budget, this is below no budget.
This is the worst video ever made, ever, forever, never ever again. Ever.
Fat Man
is an interactive design and development collective with a reputation for creating beautiful & innovative projects.
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(via AdAge)
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