Seems I was a click away from finding out that Glue have secured the digital account for Bacardi.
They are a 100 strong and win prizes shaped like pencils.
I like pencils.
Posted in 2 Minute Critique | 
No Comments »
I’m a Fat-Man with some high fibre pretentions. We’ve been working with a PR company, Bite PR who seem to get it. They are open to ideas, bold enough to present new social media channels to their clients and better, to come to us to help devise long term social media monitoring solutions.
The pitch being, help the client aggregate the noise about them and filter it for them so the web doesn’t seem like such a big scary untamed space anymore.
PR as PR knows it is fucked. ‘Press Release’ is just fancy wordplay for ‘Spam’. Read the rest of this entry »
Posted in 2 Minute Critique, Appvertising | No Comments »
Our recent work for Work Club on the Nokia N-Gage site is gathering stalkerish mass online. Clearly I just invented the work ’stalkerish’ but it kinda sounds like it could be a word, which is often reason enough to invent it.
‘London agency Work Club’s latest site for Nokia touts the brand’s N-Gage gaming application along with the mobile release of EA’s FIFA ‘08.
Using hidden cameras and actors posing as fanatical gamers, the agency captures the natural reactions of regular tube passengers who are within their vicinity. The site, which is designed like a security guard’s surveillance station, features nine different video screens. While three of these link to N-Gage download and info pages, the rest are comprised of the hidden camera footage of the tube rides.’
On a side note my wife is not yet full n-gage’d and is looking for a birth partner smoother hands than me (mine are a little rough).
Posted in Gaming, Mobile | No Comments »
Forget the Olympics, with all the smog you won’t be able to see much anyway…
It’s 8am on the 8th day of the 8th month of the 8th year in the 21st century. 8’s a lucky number in China so here’s hoping the Public Beta of the new Fat-Man Collective site, just launched, will win us some medals or get us busted for steroid abuse.
Go and check it out now! Under starter’s orders.
http://fat-man-collective.com/publicbeta
(All major browsers are currently supported except for Firefox 2 on a PC, which we are working on).
Any comments, suggestion or constructive critique are more than welcome! But first we must sleep.
Posted in Uncategorized, Web | 4 Comments »
My subscription to AdAge is becomming addictive. I’m learning a lot about trad ad land and how Emmy nominated megahit Mad Men about Madison Avenue in the 60’s is clearly buying all the ad space in the magazine that comes with the online subscription, or is it the other way around?
In Mad Men, ad men, grope, smoke and screw their clients, but they always create great copy. The rise of social media; blogs, social networks, micro-blogs, online games and all the other things people argue make up social media when not arguing it’s a defunct term, mean the marketing world has changed. One agency can never really provide the best service. Niche, specialist, bespoke, boutique, that’s where it’s at.
Read the rest of this entry »
Posted in Appvertising | 1 Comment »
Piers Fawkes is a Guy (geddit?) who is a bearded thinker and new media marketing bod much like myself. He may even have a tattoo, I don’t, so if he did we wouldn’t be alike in that respect.
He also writes and founded PSFK the font of all good stories, hence my need to re-cycle them here with the occassional commentary.
Writing recently Piers had this to say about the App Store:
‘Has Apple helped launch the next generation web? For a long time, many web analysts have been labeling the second web boom (also known as the read-write web) as Web 2.0. Watching the impact of applications on Apple’s iPhone makes you wonder if they were being a little too generous to the return of browser-led web.
Applications on the iPhone give users a different experience of the web than we’ve had before. They offer digital connectivity beyond the browser - custom solutions designed with the user in mind - interfaces that borrow more from phone and video-game menus than web pages. And if you couple the range of applications with the power of location then this new ‘web’ becomes something very different, very instant and very relevant.
Of course there is other phone technology like this - but it has failed to be as popular as these applications (25 million apps were downloaded in the first 10 days after the iPhone 3G launch). Apple is helping create the second version of the web.
The simplicity and user-centricity of the applications makes what we’ve been calling 2.0 look rather 1.0. I’d argue also that many successful old-school web services like Facebook are better through an iPhone application. In this version of the internet, users don’t need to access the web and browse to find their content. They just click and go. In fact, this second generation web isn’t so much about content as it is about experience - how the user can interact with the world online and offline simultaneously.’
Those figures are pretty compelling, but most of the apps are cr’app. Games dominate, news regurgitates and some plain irritate. But I love it. I love it like my hands, which I love because they mean I can type this and browse that, but if one day I can do all that with my sweat glands, or better my mind then I’ll love them more.
We’re a month into the App store and there is much talk of how this could dominate the market like iTunes has. I firmly believe their is much innovation to come in this space that goes way beyond the glut of transitioning existing titles (games) and services (Twitter/Facebook). We are yet to see the first game changing original app.
But when pigeons can use your God phone to play guitar hero, you’ve peaked into the future.
Posted in 2 Minute Critique, iPhone | No Comments »
Celebutard Paris Hilton and those clever folk at Funny or Die respond to the old guy. Contains the immortal line, ‘I’ll see you at the debates bitches…’.
Posted in Video | No Comments »
Mr T. is currently fronting ad campaigns, controversial or otherwise for Snickers and World of Warcraft, the net effect is some nice advertising for the brand of Mr T.
This features some classic lines, notably:
‘Maybe Mr T. is pretty handy with computers…’.
Posted in Viral Marketing | 1 Comment »
I’ve been a little quiet this past week as we prepare for the launch of our new ‘rad’ site on Friday and the beta launch of Qajack in approximately 2 weeks and to top it all, it’s August and I should be on a Greek beach eating prawns, deep fried stuff and passing on the feta.
It has also dawned on me that Child Number Two is due in 2 weeks, which is why we’re not on a Greek beach.
Despite the rest of London having decamped and the sun not showing up, we’ve been busy talking branded applications, iPhone apps and very flash flash sites with clients, all of which has prompted me to ponder what exactly Fat Man is?
For the new site, we’ve settled on Thinkers, Designers, Developers. I figure ‘thinking’ covers most things. Read the rest of this entry »
Posted in 2 Minute Critique | No Comments »
Meet the Collective
View our work
 |
Fat-Man Collective (London) ham(at)fat-man-collective.com // +44 (0)207 226 6222 35 Britannia Row, London N1 8QH, United Kingdom |
© Fat-Man Collective 2007-2008 Powered by WP | |
 |
Fat-Man Collective (Barcelona) info(at)fat-man-colectivo.com // +34 93 302 3160 Passatge de la Pau 10 Bis (1-2) Barcelona 08002, España |
||
