AdAge, which is 34, geddit? I’m called Adam… er Adam’s Age, er… AdAge, nope? Well screw you, now for the gloom via AdAge, re-printed in full because it disappears behind a subscription wall soon, which given the article below, means they’ll be ok come Webogeddon:

‘NEW YORK (AdAge.com) — Start-ups of the second web boom — so-called Web 2.0 companies — have revolutionized the way we communicate (Twitter), consume media (YouTube) and relate to one another (Facebook). But most have one thing in common: They are built on the notion that if they can build scale, a near-bottomless well of advertising awaits, allowing them to offer tools, software, bandwidth and media to consumers for free.

In the past five years, trends have justified that optimism and helped fuel massive venture-capital Read the rest of this entry »

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Congratulations to Simon and all the team at Dodaq on launch of their demo. They made Techcrunch this morning and the demo we created made top of xplsv.tv… now to raid the wife’s cupboard for diamonds to trade, trade, trade!

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When the economy crashes and banks won’t let us have any of the money they loaned to their septic tanks, we’ll all need to be able to fight:

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Banks are begging, bankers are buffing their Aston’s and gardening leave is literally pottering amongst the conifers and stepping in dog poo.

But it’s not all bad. In fact digital may actually prosper as advertisers seek greater accountability and consumer data for their buck.

I can say this because this morning I showered with a birthday present.

De-Stress Shower Gel which according to the tube is To Still The Mind and To Soothe The Soul.

As those who know will testify, I have no soul and my mind is rarely still.

Late last night David and I talked balance sheets, world economics and creating an application that would make people happier.

hAPPy

The word’s all fit, though the domain name is sadly gone, sat upon by a discount drug store.

Its a great idea, an App to make you happy.

Except their is no actual idea, just a will, a way and a desire to put a smile on people’s faces without subjecting them to images of centrefolds and kittens and such like.

So here’s the deal all you sad, credit crunched readers, and there are now 22,000 of you each day, come up with an idea for the App, we build it and you get a hefty % of the happy equity. We’ll even improve on the idea at no extra cost to yourself.

But how do I ensure you don’t just steal my idea?

Well, add the idea to the comments for everyone to see and if we steal it, then we’re very bad overweight people, with the caveat that we might have already had that idea anyway. In fact if you even have the same idea as us, you win.

Equity & Happiness, surely this is the answer to our troubled times?

Add your ideas below and don’t be shy, they may put a smile on one of 22,000 hidden faces.

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Yes folks, 3 kinds of ‘Free’ to be exact, all extrapolated from the webiculturalosphere by that clever simian with a long tail, Chris Anderson {virtual applause}.

Chris asked for help and David answered with this rendering of his model in data visual form:

From Chris’ post:

1. Here’s the first, which dates back more than a century. It’s the razors-and-blades model, as well as loss leaders of all sorts, from “free gift inside” to “free toaster for opening an account”:

3. The third is the new one, enabled by digital markets where the marginal cost of production and distribution is close to zero. This is the one that allows the “freemium” business model, where 90% of the users get the basic product for free and 10% chose to pay for a premium version. In economics this is called “versioning”…

I used the phrase ‘I love data visualization‘ in a meeting today with some creative bods at Mother and also muttered that their office was ‘like a Bond villain’s layer’.

Clearly I need to get out from behind, or in front of my computer and the internetocrack and interact with human beings once again.

But I learned the word, ‘versioning‘ and I’ll be using it with free abandon now, cheers Chrissie.

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