Right to Play
September 12th 2007 | Posted by: Adam Martin
I love simple creative, the kinda idea you wish you had come up with. Well Juan Pablo Gaete Art Director, Publicis Chile got there first:
Cannes Lion Gold winner in the Young Creatives category, Right To Play is an international humanitarian organisation committed to improving the lives of children in the most disadvantaged areas of the world. It uses specially-designed sport and play programmes to promote development, peace and health.
“The aim of the brief was to create awareness, educate and inform the public about the charity Right To Play and their work in using sport for peace worldwide.”
Extraordinarily powerful image that perfectly captures the spirit of the campaign.
Posted in Design | 
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