Sony’s Rabbits - Play-Doh Porn
The Fallon/Sony partnership has so far produced coloured balls and explosive tower blocks. Their latest collaboration features stop-frame animated coloured bunnies hopping around New York whilst Mick Jagger & Co croon about ‘rainbows’. It’s Morph on acid, Play-Doh porn, genius.
‘With most agencies still getting to grips with the multimedia world, Fallon’s argument is that you just have to be very entertaining and the medium may do the rest for you.’ (MediaGuardian 1/10/07)
It’s not what the client wants to hear, but Fallon’s success is testament to the new rules of marketing, it’s no longer about what the brand can tell you, it’s about what they can do for you, simply put, ‘entertain’.
Posted in Branding (general), Design, Video | 
3 Comments »
October 9th, 2007 at 1:51 pm
[...] unknown wrote an interesting post today onHere’s a quick excerpt… coloured balls and explosive tower blocks. Their latest collaboration features stop-frame animated coloured bunnies hopping around New York whilst Mick Jagger & Co croon about ‘rainbows’. It’s Morph on acid, Play-Doh porn, genius. … [...]
October 10th, 2007 at 5:31 am
not sure about that
October 10th, 2007 at 7:12 am
Hmm, thanks for your trackback Pornoutlet but given that one of your tags is ’stoned