Forget the Olympics, with all the smog you won’t be able to see much anyway…
It’s 8am on the 8th day of the 8th month of the 8th year in the 21st century. 8’s a lucky number in China so here’s hoping the Public Beta of the new Fat-Man Collective site, just launched, will win us some medals or get us busted for steroid abuse.
Go and check it out now! Under starter’s orders. http://fat-man-collective.com/publicbeta
(All major browsers are currently supported except for Firefox 2 on a PC, which we are working on).
Any comments, suggestion or constructive critique are more than welcome! But first we must sleep.
We don’t actually eat caviar, not after 7am but the this year has seen Fat-Man develop a branding package for a new luxury food start-up Zwyer.
We spent developed the branding strategy, and collaborated with Bon-Bon to create a motion piece for the launch. The project required us to dress up and pretend to be expensive fish in order to research Zwyer caviar’s rich family history. We strived to create a stand-out brand in a highly competitive market.
Europe’s largest literary & talent agency, United Agents came to us with a brief. Build us a website with 1000 client cv’s, pictures, showreels and all the Agents within 4 weeks. A lot of data and none of it transferrable from any existing database.
We like a creative and technical challenge and began with the database, it had to be flexible enough to accommodate the various clients’ needs, from Ricky Gervais to Keira Knightley to Nick Hornby and easy for the staff to maintain.
We chose Wordpress. UA wanted to tell the world about their clients so a blogging platform seemed like the most obvious choice. Each client’s cv would build to become a series of links to video, books and images.
We chose elegant simplicity for the design, let the content engage the user and make Search the focus of the site.
DreamKraft®, Inc. was formed to develop and promote a technology called Cognitive Evolution, or cEvo. cEvo is a fundamental new computing methodology able to solve longstanding problems in artificial intelligence, cognitive science & machine learning.
Fat-Bitch was asked to create a metaphor which reflects this everlasting evolution. Bouncing off each other like flower and pollen, Fat-Man and Fat-Bitch envisioned a seed to just reflect the constant learning process.
The music was composed by Barnier from the Collective (iam studios).
We were given the challenge to re-brand a product called “iam-solutions” into something fun, original & accessible. Digimoo delivers fresh audio/video media to commercial spaces, all done with clever software and an Internet connection. Our task was to come up with a new name, a new brand and hopefully soon.. a new site.
Barnier Geerling who founded digimoo can’t stop saying mooooo….
iam studios is a music production studio based in Holland. Barnier Geerling, director of iam studios, was looking for a stronger identity for his company, to coincide with the re-launch of the site in 2006.
Fat Man
is an interactive design and development collective with a reputation for creating beautiful & innovative projects.
We believe that big ideas are worth pursuing.read more...
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