Appvertising, Beer & Binge Eating

It’s been practically a whole dotcom cycle since I last talked about the term I made-up ‘appvertising‘ and remarked upon it’s gentle passage around the web.

Now at a staggering 67 entries on Google. A new entrant caught my Fat eye, Binge Eating.

I clicked on the link which took me to some generic weight loss website.

What can this mean though? That people are now actually eating advertising to such an extent as to term their sedentary munching, a binge! Zut alors!

People please eat all the banner ads and pop-ups you can see, in fact eat most of any Conde Nasty website which seems to have a plague of pop-ups.

‘ooh look I accidentally clicked on that pop-up for Louis Vuitton prosthetic travel arm… no I don’t want one, I’d seek it out and click on it if I did!’

Such ads just patronise the audience, trying to trick people into clicking on your add only serves the people selling the space on CPM’s, it’s a false economy.

But appvertising, ah sweet notion that you are. Branded applications provide the user with relevance, ie this app entertains/informs me with warm, comfy brand association, ‘thank you dear Heineken for sponsoring my iPhone bar guide to Europe, thank you from the bottom of my cold barrel of yummy Heineken and for the lady sitting opposite me who when I had not drunk any of your sparkling hops I did not find attractive, but now, post-hops intend to woo with my unique dance routine.’

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