FOWA the love of beans

Lunchtime, back on the beans. Halo 3 being played simultaneously on 4 consoles next to your sponsored bean bag is a little distracting and the pot of pens I stole from this morning has been replaced by a bamboo pipe… weird.

Felix Petersen (Plazes) and Jyri Engestrom (Jaiku) talked about The Future of Presence, microblogging, not liking the term microblogging and streams full of location based info rather than guppies. Jyri talked about our friendship networks surpassing the importance of Google search in our lives. We have become addicted to our friend’s lifestreams, the way we check Facebook to keep a track of what our friends are doing. Yup, there’s a common theme emerging here, our interaction with the web will be about how our friends interact with the web. I want to search my friends bookmarks, search their hotel reviews, Amazon reviews, their diaries. As we’ve seen with Facebook and the Top Friends’s app, we’re going to have to start putting our friends into groups, ‘yeah Charmaine, I like you, but you can’t be a Top Friend, sorry’. Our friends become our trusted network and Chuck Norris help us if we decide to dump one of them.

Love has a rival and it’s called Superfriend (because Top Friend sounds clunky).

Superfriend has 43,400 Google entries. Lifestream has 2, 340,000 - um, both nice even numbers, going to have to start working out some theories and definitions for these two cultural tipping points.

Next up was Suw Charman and in the brochure she was due to talk about the Future of Blogging. She didn’t, I missed the ‘why’ and instead sat through 30 minutes of annotated kitten pictures and how ‘IT are the new lawyers’. The business of a pitch for a new MTV microsite and on-air spot due tomorrow distracted me.

Burgers are the most popular foodstuff at the expo, burgers n’ coke.

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