Batman v Ironman
May 7th 2008 | Posted by: Adam Martin
Stick a playboy billionaire in a sharp plastic suit, give him a butler, some angst and a leggy love interest, stir vigorously, and bake for one hour and hey presto, it’s a perfect summer blockbuster.
This home spun tale of rival figurines casts a cynical eye on movie marketing.
For a more detailed critique on whether to go viral or not and the benefits of a microsite, see here and here.
Posted in Viral Marketing | 
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