Going Viral

I just added this to the Qajack blog and as it touches on how we define a viral video now online video is ubiquitous have copied it here to encourage debate:

Dave and I met via Skype this morning to discuss the intro video for Qajack. It’s got to be:

1. Cheap
2. Cheaper
3. Viral
4. Informative
5. Not contrived

It’s also got to capture the imagination of our target early adopter audience. So I went away and did some research on You Tube, starting with Telly Savalas who played Kojack, figuring Qajack sounds like Kojack so that was reason enough.

Not sure that sends out the right message and also turns out Telly’s dead.

Or this, which contains the immortal line ‘come pour yourself on me‘ (!) and features a model who looks like Maud Adams star of the above but with a prosthetic nose and blonde wig… weird:

Or ask the community to create their own, Current TV style:

This I think is supposed to be serious, or so clever as to appear to be serious but actually be a dig at L’Oreal. Either way it’s ugly man dancing genius.

If we actively go about creating a viral, does that negate it’s virality? Hey these are questions only Qajack can answer!

What do you think?

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