Radiohead - Widget
Radiohead is banned in our office as it tends to bring the mood down, but sometimes we like to chortle about how young Thom Yorke was a child prodigy kept locked in a cupboard (which is kinda what his voice sounds like when he sings) and also a thumb. Young Thumb Yorke.
(via Mashable)
‘Radiohead is the poster child for web distribution and an autonomous strategy for controlling one’s own destiny (while still making money) as an artist in this day and age. So when we heard about th latest Radiohead “In Rainbows” widget, powered by Clearspring, we decided to check it out.
The widget contains an entire menu of video and music content, along with tour dates, news articles, and a link to purchase the album. We’ve seen a few companies launch similar music widgets for artists, with some variants such as maps for tour dates, etc.
The Radiohead widget currently lacks interactivity for the end user, otherwise it would be a bit more like Splashcast’s widget offering, which has also been taking advantage of the open platforms across networks like Facebook and MySpace.
But given Clearspring’s other efforts to move forward in the widget space, having launched an ad network and other tools for web publishers to extend widgetizing content offerings, what we’re seeing is a standardization of widget features that are widely being adopted by musicians, combining viral sharing tools, self-promotion and easy access to content that can be monetized.’
A little more interactivity please Thom & Co and the ability to upload our fellow Fat dieters, Bon Bon’s really rather good video to Numb.
Posted in Music, Widget Marketing | 
1 Comment » 
March 29th, 2008 at 4:54 pm
[…] The band is also expected to reveal more U.S. tour information on Monday. Until then, how about a Radiohead widget? […]